Executive Summary: A KSBDC client was having little success with an open job posting.
Findings: The job posting wasn’t utilizing the optimum job title for the position. In addition, preferred/required tasks weren’t in terms utilized by applicants and on-line job boards. Excerpt from an e-mail to the client: “A job title of ‘medical claims processor’ might be a better fit. You could utilize the O*NET Online info on tasks, skills, knowledge and abilities below to make sure that your ad is being seen by qualified candidates. Just like on the web, we need to think in terms of keywords. Candidates are filling out electronic forms with very specific job titles, skills, certifications, while employers are increasingly using screening software to cull through applications to find those very skills. In a nutshell, both parties need to be speaking the same language.”
The job description was re-written by the client, incorporating the updated terminology. O*NET data was also utilized to determine a salary range for this position.
