Elevate Your Business With AI
November 7, 2024
ABOUT
ELEVATE YOUR BUSINESS WITH AI (Artificial Intelligence)
Join us for an in-depth overview of Generative AI, specially designed for business owners and entrepreneurs.
As AI continues to grow and become more ubiquitous in all industries, it’s important to stay current with emerging trends and technologies. Now is the time to harness these powerful AI tools for your business. This event provides a unique opportunity to hear from an industry expert and gain actionable knowledge that you can use immediately.
You will leave this event with a greater understanding of how to use AI to be more productive, efficient and produce measurable outcomes.
AGENDA
BOOTCAMP 7:30am - 12:00pm
This half-day bootcamp will provide in-depth overview of Generative AI for business, cover the current AI landscape and emerging trends, help you establish AI guidelines, instruction on how to create effective prompts and review real-world use cases and best practices. There will also be plenty of time for Q&A.
• Understand important AI terminology
• Insights into popular AI platforms and what they’re good at (Chat-GPT, Copilot, Claude and more)
• Cautionary tales and avoiding AI pitfalls
• How to use AI in your everyday life
• Guidance on establishing AI guidelines and guardrails in your organization
• How to create well-structured prompts
• Real-world business use cases that demonstrate the practical benefits of AI in Marketing, Sales and Finance
• Comprehensive best practices and resources to inform ongoing AI strategies
Breakfast included in Bootcamp registration!
MARKETING WORKSHOP* 1:00 - 2:30pm
In this hands-on 90 minute session, we’ll provide you with a proven AI-powered marketing framework with real-world examples. You will learn how to use AI tools to identify target audiences, develop insights on audience demographics and traits, research competitors, content ideation and marketing campaigns.
• How to create an AI-powered marketing campaign in 4 steps
• Keys to developing target audience personas and customer insights
• Understand your competitive landscape, including: sentiment analysis, pricing analysis, monitoring marketing campaigns and more
• Identify actionable marketplace insights and emerging trends
• Utilize a Gap analysis to improve current marketing campaigns
• Create new ideas via brainstorming and content ideation
• Optimize marketing content for specific audiences and/or channels
• Use AI-generated tools to generate text, images and more
Lunch included in Workshop registration!
*Marketing Workshop is an ADD ON to the morning Bootcamp. You MUST register in Bootcamp before adding Marketing Workshop to your registration. Enrolling in Marketing Workshop on its own will result in enrollment cancellation.
For assistance with online registration system OR to register over the phone, call our Registration Department at 913-469-2323.
WHY YOU SHOULD ATTEND
FEATURED SPEAKER
Chris Kovac
Since 1996, Chris’s passion has been at the intersection of marketing & technology. Today, his focus is on helping companies implement AI-driven solutions for marketing/sales, HR, operations and more. Over the course of his career, Chris has worked with some of the most well-known brands in the world, including Hallmark, Sprint, Microsoft, 3M and many others.
He is also the co-founder of the Kansas City AI Club, one of the largest AI communities in the country.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
