by: Jack Harwell, Kansas SBDC Think you know your customer? If you haven’t developed your customer persona, you may not know them well enough. In fact, without a customer persona, you could be wasting marketing dollars directing the wrong message to the wrong crowd. Every business should develop a customer […]

By: John Addessi, Kansas SBDC Question: Can I use a new name but keep my old LLC? Answer: In Kansas, there’s no form, process, or fee for using a DBA (Doing Business As). It’s perfectly legal. However: In order to maintain your personal asset protection (which is VERY strong in Kansas), you […]

Trust can bolster your business’s bottom line. But so many business owners don’t trust their own employees, and that can mean less coin in your pocket. I’ll show you how to build trust into the management hierarchy of your business … and that could mean a lot less stress for […]