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How Technology and Innovation Help Small Businesses Grow

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Darren Fichtner, Business Advisor

Running a small business today is very different from how it was just a few years ago. Thanks to technology, small businesses can do more with fewer people and less money. Tools like point-of-sale systems, social media platforms, and online stores help business owners reach more customers and work more efficiently. These tools make it easier to sell products, keep track of inventory, and stay connected with customers—all important parts of running a successful business.

One exciting part of new technology is Artificial Intelligence (AI). AI can help small businesses save time and make smart decisions. For example, it can respond to customer questions with chatbots, write social media posts, and suggest what products to sell based on shopping trends. But some people worry about using AI. They’re afraid it might replace jobs, make mistakes, or be hard to control. The good news is that AI is just a tool—it still needs people to guide it. Business owners can start small, using AI for simple tasks like scheduling or writing emails. Many AI tools allow you to review and edit the work before anything is final. This way, you stay in control and can use AI to help—not replace—your team.

Besides AI, there are other important technologies small businesses should know about. Cloud storage makes it easy to save and share files from anywhere, which is great for remote work. Customer Relationship Management (CRM) tools help track customer info and follow up on leads. Mobile payment systems allow for fast, safe payments without needing cash. Businesses can also use automation tools to send emails, post online, or track sales, saving time and reducing mistakes.

Another useful tool is online scheduling and booking software. These systems let customers book services anytime, even after business hours. That means more sales and fewer missed chances. For businesses like salons, gyms, or repair shops, online booking helps manage the calendar and keeps things organized. Some systems also send automatic reminders, so customers don’t forget their appointments.

Finally, cybersecurity is a must for all small businesses. Some owners think hackers only go after big companies, but small businesses can be targets too. Using strong passwords, turning on two-factor authentication, and installing antivirus software helps keep important information safe. Keeping your software updated is another smart step. When your business is protected, your customers can trust you—and that’s one of the best ways to grow your brand.

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We return to the office on January 2nd. Happy Holidays!!

February 12, 2025

JCCC (and our office) is closed due to inclement weather!