You’ve started on a journey with your new/newish small business – congratulations! Your prospects are on their own customer journey, one with 7 steps: Know, Like, Try, Trust, Buy (finally!), Repeat, Refer They have to know you exist (grand opening, social posts, press, signage, e-mail blasts, targeted mail) before they […]
Advice from an Advisor
44 posts
In the first two years of business, your biggest enemy isn’t your competitor, it’s following the dollar. Often, we see clients making assumptions and not staying true to their core business goals and activities. To properly scale your business, you must move past “vision” and into objective verification. The following […]
Starting a small business is exciting, but understanding your money is one of the most important skills you can learn. Many new business owners focus only on profit, but the real key to survival is cash flow. Cash flow is the money moving in and out of your business each […]
As a business owner, increasing your business’ profit is an ongoing challenge. The easy answer is to “increase prices”. But with economic drivers or competitive pressures, this is not always the solution. In fact, some of the most successful businesses grow their bottom line by looking inward rather than upward […]
For many small business owners, one of the earliest and most complex decisions is whether to hire on employees or independent contractors. Both options can help you grow, but the right choice depends on your long-term goals, how much control you want over daily work, and the structure of your […]
Running a small business can often feel like juggling multiple tasks at once. With limited resources and time, it’s crucial for small business owners to focus on efficiencies and manage their priorities effectively. Some ideas to gain control of these time management issues are: Time Blocking: Structuring Your Day for […]
“If you’re not growing, you’re dying” is a quote often attributed to William S. Burroughs but Tony Robbins said it, as well; it’s typically mentioned in regard to personal growth and development, but many people feel that it is relevant to business. It is true that your competitors are striving […]
Hiring your first employees is an exciting step for any business, but it should be done at the right time. A good starting point is when the workload becomes too much for one person to handle without lowering the quality of your service or product. If you find yourself turning […]
No matter if you are just starting out or a seasoned business owner, finding new customers is often an expensive proposition. AND, your marketing budget is likely just a few cents of every sales dollar – you’re not blessed with Coca-Cola’s marketing money. In fact, there’s solid math behind an […]
Running a small business today is very different from how it was just a few years ago. Thanks to technology, small businesses can do more with fewer people and less money. Tools like point-of-sale systems, social media platforms, and online stores help business owners reach more customers and work more […]
