Starting a small business is exciting, but understanding your money is one of the most important skills you can learn. Many new business owners focus only on profit, but the real key to survival is cash flow. Cash flow is the money moving in and out of your business each […]
sales
5 posts
As a business owner, increasing your business’ profit is an ongoing challenge. The easy answer is to “increase prices”. But with economic drivers or competitive pressures, this is not always the solution. In fact, some of the most successful businesses grow their bottom line by looking inward rather than upward […]
The New Year means a blank slate for your business, including revenues. It’s likely that business owners are hoping for MORE sales this year, naturally, and therefore let’s discuss the sales process. Please understand that sales is, indeed, a process. Sales is not a one-off activity. In fact, it is […]
There’s a reason Costco already has their holiday items out! Retailers make as much as 40% of their annual sales during the holiday season. That number varies by industry, of course, with toys often topping the charts: Most business owners are aware of the potential numbers, but many would be […]
by Stephanie Willis, Kansas SBDC Advisor Sales Solves Everything! The key to a successful sales and growth strategy is a process. As illustrated in the below graph in a study by Hubspot, companies who defined their Customer Journey and sales process achieved: Greater Return on Marketing Investment Improvement on Sales […]
