In the first two years of business, your biggest enemy isn’t your competitor, it’s following the dollar. Often, we see clients making assumptions and not staying true to their core business goals and activities. To properly scale your business, you must move past “vision” and into objective verification. The following […]
marketing
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There’s a reason Costco already has their holiday items out! Retailers make as much as 40% of their annual sales during the holiday season. That number varies by industry, of course, with toys often topping the charts: Most business owners are aware of the potential numbers, but many would be […]
When starting a business, there are many challenges – not the least of which is gaining customers. In a recent article 8 Top Entrepreneurship Trends (2023-2025) (explodingtopics.com), the #2 Trend is the comeback of Email Marketing. While it has been a continuous part of the sales cycle and customer engagement, […]
by John Addessi, Kansas SBDC Advisor It is pretty apparent that social media is hot when it comes to marketing! The numbers are staggering: advertisers are already budgeting 700% more on TikTok in 2023 over 2022. TikTok already has over 1 billion monthly active users; it took Facebook years to […]
