As a business owner, increasing your business’ profit is an ongoing challenge. The easy answer is to “increase prices”. But with economic drivers or competitive pressures, this is not always the solution. In fact, some of the most successful businesses grow their bottom line by looking inward rather than upward […]
employees
8 posts
For many small business owners, one of the earliest and most complex decisions is whether to hire on employees or independent contractors. Both options can help you grow, but the right choice depends on your long-term goals, how much control you want over daily work, and the structure of your […]
Hiring your first employees is an exciting step for any business, but it should be done at the right time. A good starting point is when the workload becomes too much for one person to handle without lowering the quality of your service or product. If you find yourself turning […]
No matter if you are just starting out or a seasoned business owner, finding new customers is often an expensive proposition. AND, your marketing budget is likely just a few cents of every sales dollar – you’re not blessed with Coca-Cola’s marketing money. In fact, there’s solid math behind an […]
As 2025 approaches, small business owners must focus on building a clear strategic plan to stay competitive. A strategic plan helps define your goals, understand your target audience, and identify the resources you need to grow. Start by evaluating your business’s current strengths and weaknesses. This includes reviewing your finances, […]
Building a positive workplace culture isn’t just a goal for large corporations—it’s essential for small businesses too. In fact, smaller companies have unique advantages when it comes to shaping and nurturing a culture that’s engaging, positive, and productive. When you invest in creating a supportive, values-driven environment, your employees feel […]
Your business may be relatively new, but if things are going well and/or if you want to retain good people, you may be considering offering some sort of benefits. The first place that new business owners often look is for professional development training; employees feel valued when their employer invests […]
Employees are, among other things, expensive! The labor crunch of the past few years has escalated compensation (which, truth be told, had not been keeping up with the cost of living so a correction was necessary) but the costs go well beyond their hourly rate or salary. An employer matches […]
