by Stephanie Willis, Kansas SBDC Advisor As a business just starting out, you might think your days of business plans are over…. think again! Continuing to work your strategic plan will be key to ensuring your business is a success. What is a Strategic Plan? Strategic Planning is an organization’s […]
Advice from an Advisor
45 posts
John Addessi, Kansas SBDC Advisor Fresh off a Kansas City Super Bowl win, let’s talk conversions! No, not the ones on the gridiron… We’re discussing ad conversions, specifically from a Pay Per Click ad campaign such as Google Ads (formerly AdWords). Social media may be a marketing darling, but Pay […]
by Stephanie Willis, Kansas SBDC Advisor Sales Solves Everything! The key to a successful sales and growth strategy is a process. As illustrated in the below graph in a study by Hubspot, companies who defined their Customer Journey and sales process achieved: Greater Return on Marketing Investment Improvement on Sales […]
by Darren Fichtner, Kansas SBDC Advisor Do Not Let a Recession — or Fear of It – Alter Your Growth PlansIf your business is on a growth trajectory, don’t let the recession stop you. Entrepreneurs, by nature, are risk-takers, after all. You may have to be willing to endure some […]
3 Tips on How Knowing Your Numbers Relates to a Successful Business Model Advice from an Advisor Darren Fichtner What numbers should I measure? There aren’t a set of hard and fast rules that apply to all businesses. Knowing the best numbers to measure for your business will be impacted […]
