America is behind in trade. Hey, we’ve been behind before. The Russians beat us to space (but we landed on the Moon). The Japanese listened to management gurus like Peter Drucker and beat us up on automobiles for a while (but we had the jet-powered Pinto!). Presently, the Chinese and […]
Yearly Archives: 2023
19 posts
Artificial Intelligence (AI) apps are becoming a resource for businesses all over the country. How many of you dread having to spend time in front of a computer for hours, going through your emails and trying to respond to everything and everyone? AI could take those meaningless tasks and cut […]
Need a new salesperson or piece of equipment? Want to develop a new product or unleash a new marketing campaign? Well then, you probably need CASH or a capital injection. Let’s address a few ways to fund these areas and then explore, in more depth, ways these funds could be […]
by Darren Fichtner, Kansas SBDC Advisor Your role as a leader is vitally important to the success of your business. I strongly recommend reading and understanding Colin Powell’s Thirteen Rules of Leadership. I found these years ago and still stand by these rules for just about any leader to follow. […]
by John Addessi, Kansas SBDC Advisor It is pretty apparent that social media is hot when it comes to marketing! The numbers are staggering: advertisers are already budgeting 700% more on TikTok in 2023 over 2022. TikTok already has over 1 billion monthly active users; it took Facebook years to […]
by Stephanie Willis, Kansas SBDC Advisor As a business just starting out, you might think your days of business plans are over…. think again! Continuing to work your strategic plan will be key to ensuring your business is a success. What is a Strategic Plan? Strategic Planning is an organization’s […]
John Addessi, Kansas SBDC Advisor Fresh off a Kansas City Super Bowl win, let’s talk conversions! No, not the ones on the gridiron… We’re discussing ad conversions, specifically from a Pay Per Click ad campaign such as Google Ads (formerly AdWords). Social media may be a marketing darling, but Pay […]
by Stephanie Willis, Kansas SBDC Advisor Sales Solves Everything! The key to a successful sales and growth strategy is a process. As illustrated in the below graph in a study by Hubspot, companies who defined their Customer Journey and sales process achieved: Greater Return on Marketing Investment Improvement on Sales […]
by Darren Fichtner, Kansas SBDC Advisor Do Not Let a Recession — or Fear of It – Alter Your Growth PlansIf your business is on a growth trajectory, don’t let the recession stop you. Entrepreneurs, by nature, are risk-takers, after all. You may have to be willing to endure some […]